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Blind spot

Agency Network: 
Published/Aired: 
March 2014
Ford:  Blind spot
Ford Print Ad -  Blind spot

Description

Print advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Caption

Ford Explorer with BLIS technology. Warns you of dangers in your blind spot.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriters: Idan Levi, Sharon Refael
Art Director: Shirley Eva Bahar
Account Group Head: Hagai Leeran
Account Supervisor: Yogev Weiss
Account Executive: Daniel Sela
Photographer: Yoram Ashahim
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Odelia Nachmias
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Highest Rated

Marcao's picture

This ad has got its physics messed up - mirrors don't show you the view in front, unless that happens to be a clear piece of glass.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
GrumpyArtDirector's picture

Nope.

GrumpyArtDirector
Activity Score 858
Art Director
kleenex's picture

what a crappy ad.

kleenex
Activity Score 58793
Web Designer/Developer
NY Belfry's picture

I don't know. I find the idea to be pretty interesting. It would be nice for the photograph to be vehicle related though but I still got the point.

NY Belfry
Activity Score 1045
Other at City College of Technology
morse's picture

I think the idea is good, but using such an aggressive situation is quite unfortunate.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LLemontree's picture

I don't think the guys on the right were necessary to make the idea more clear..

LLemontree
Activity Score 6
Art Director at Creative advertising, Europe
NY Belfry's picture

Disagreed. They help imply it's a store robbery. If you just show a guy with a gun behind the counter, you wouldn't come to that conclusion. It'd just be a guy with a gun with no clear background to why. I know that in places (at least around me) that liquor store owners tend to be armed themselves.

NY Belfry
Activity Score 1045
Other at City College of Technology
Marcao's picture

This ad has got its physics messed up - mirrors don't show you the view in front, unless that happens to be a clear piece of glass.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
chidi's picture

true

chidi
Activity Score 176
Eddie23's picture

Good Idea, artwork can be better.

Eddie23
Activity Score 29
Art Director |

E.F.

kurtberengeiger's picture

Agreed. Much better.

kurtberengeiger
Activity Score 7330
Copywriter
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