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Blind service station attendant

Agency Network: 
Published/Aired: 
April 2011
Ford:  Blind service station attendant
Ford Print Ad -  Blind service station attendant

Description

Print advertisement created by Ogilvy, Netherlands for Ford, within the category: Automotive.

Caption

The new Ford Focus with nozzle recognition.
Ford. Feel the difference.

Advertising Agency: Ogilvy Amsterdam, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Art Director: Oscar Flinterman
Copywriter: Joost van Nistelrooij
Photographer: Arno Bosma
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Highest Rated

Tommy G.'s picture

Love this one but it could be efficient for any other car with that technology. It's not specific to Ford (for now, but thinking in perspective)

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
bakamono's picture

Mmmmm what?

bakamono
Activity Score 1002

because therefore it is

Tommy G.'s picture

Love this one but it could be efficient for any other car with that technology. It's not specific to Ford (for now, but thinking in perspective)

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
YJ's picture

I don't like this at all. Also, the man and dog look like they were shot separately and added in post.

YJ
Activity Score 376
Art Director
JeffP's picture

I'm gonna buy a Focus just for that.

JeffP
Activity Score 810
Marketing Manager at TomTom
AdBuzzer's picture

The whole situation is very forced and not very likely to happen, so what do I really need this "nozzle recognition" for anyways?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

henito's picture

quite forced visual. never seen a blind gas station attendant.

henito
Activity Score 560
Copywriter
Billoughsby's picture

is this just a little mean-spirited in the bargain, or is it just me reading that into it?

Billoughsby
Activity Score 5154
Art Director |

That's it.

dean viii's picture

Kind of an obvious solution for the benefit. Which really isn't one.

dean viii
Activity Score 1686
Creative Director
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