The campaign shows female versions of some of the most iconic billionaires to make the point that, if they were born women, their companies may have never seen the light of the day and they would have ended up being clients of their competitors. This has nothing to do with their capabilities. It's due to the fact that female entrepreneurs receive less funds, loans and government grants than their male counterparts.
Print advertisement created by Ogilvy, Brazil for Forbes, within the category: Media.
VP Creative Director: Claudio Lima
Executive Creative Director: Felix del Valle
Creative Director: Eduardo Doss
Art Directors: João Alexandre, Guga Bittencourt
Copywriters: Guilherme Moreira, Marcos Botelho, Phylippe Moura
Illustrator: Studio Notan
Photographer: Rodrigo Ribeiro
Account Director: Juliana Fernandes
Media Director: Betania Aragão
Art Buyer: Francini Santiago