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Can't mess up, 1

Campaign
Agency Network: 
Published/Aired: 
November 2013
Foradil:  Can't mess up, 1

Description

Print advertisement created by Saatchi & Saatchi, Russia for Foradil, within the category: Pharmaceutical.

Caption

Even he can't mess up the dose.
Now you have fewer things to worry about. New Foradil Combi makes it easy for patients to check they've taken the right dose.

Advertising Agency: Saatchi&Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Creative Group Head: Theodor Sandu
Copywriter: Konstantin Simonov
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DesignDine's picture

Sorry but this whole campaign has an ACTUAL grey tone, whereas it was about a matter of getting relaxed for the elderlies, its showing numbness. Cannot precisely tell where but can see somewhere a notion of negligence is peeping, perhaps through those acute expressions.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

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