For interns by interns, 1
TBWA\Tequila has an internship programme of a different kind. Where the role of an intern is not to run tedious errands and make coffee, but to do actual agency work. What better way to demonstrate this fact than to get the actual interns to work on the brief?
The task was simple: Create a poster using the line " At TBWA\Tequila, they let interns do actual work" The agency selected the most interesting and aesthetically pleasing posters, then placed them in universities all over Hong Kong.
The results: Over 200 applicants responded, far beyond the target.