For interns by interns, 1

Published/Aired: 
September 2007
 For interns by interns, 1
 For interns by interns, 1

Description

TBWA\Tequila has an internship programme of a different kind. Where the role of an intern is not to run tedious errands and make coffee, but to do actual agency work. What better way to demonstrate this fact than to get the actual interns to work on the brief?



The task was simple: Create a poster using the line " At TBWA\Tequila, they let interns do actual work" The agency selected the most interesting and aesthetically pleasing posters, then placed them in universities all over Hong Kong.



The results: Over 200 applicants responded, far beyond the target.


Advertising Agency: TBWA\Tequila Hong Kong

Executive Creative Director:

Creative Director:

Art Director: ,

Copywriter: Star Nkanyezi
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Guest's picture

????Where's the idea?????

Guest
andrej dwin's picture

at the senior people in the agency.
hmm. guess after seeing the poor quality of those posters they should have changed the message to "this ad was done by one of our interns. can you do better?"

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

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kurtberengeiger's picture

Luckily they were only placed at universities. I can just imagine what client's might say about their agency fees after reading this message (6 times no less).

kurtberengeiger
Activity Score 7307
Copywriter
mattbing's picture

And these are the "best" posters? Like the idea, but posters look like ass.

mattbing
Activity Score 24
Creative Director at Freelance / Owner Operator
jamesrothenburg's picture

That's the idea. They let the interns do the work so the posters aren't very good.

jamesrothenburg
Activity Score 552
Art Director
Chuck's picture

Yes! Exactly!

I can't believe how others don't get it.

Chuck
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