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Andreas TM's picture

Adidas did it XX years ago. Does anyone know the precise date?

Andreas TM
Activity Score 129
Creative Director
MarceloG's picture

I don't remeber from Adidas, but there is a similar idea from a some special water. The ad showed sports fields on the regular size; than, on the inside, a much smaller spcae, meaning that by drinking from that water you would have more energy.

Does someone rember this one? It's recent.

MarceloG
Activity Score 820
Copywriter
MarceloG's picture

Thanks, Ivan.

MarceloG
Activity Score 820
Copywriter
Fatto's picture

And........ when you change field??

Fatto
Activity Score 102
Art Director
ivan's picture

The field changes with you. ;)

ivan
Creative Director at Ads of the World
MarceloG's picture

Hahaha. Very clever question!!

MarceloG
Activity Score 820
Copywriter
puppiepoppy's picture

Hmmmn....I think the execution is not single minded enough! There's 2 take-out from the ad...one which can be very contradicting. With the Power shoes, the disadvantage is on your side, maybe?! This is especially true when changing field.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

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