A new arrival

Agency Network: 
October 2009
Foot Locker:  A new arrival


Print advertisement created by Sapient Nitro, Australia for Foot Locker, within the category: Retail Services.

Advertising Agency: SapientNitro, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Directors: Cristian Staal, Ralphie Barnett
Copywriter: Marianne Harvey
Photographer: Jesse Stevens
Retoucher: Justin Overell
Account Manager: Kate Robertson
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Ad_Man's picture

Love the whole series.
The art direction is really sweet.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

jackmancer2017's picture

this one isn't really clear if you havn't seen the others

Fony's picture

shoes au gratin?

Activity Score 11
cozz20_1's picture

These are very attractive ads.

I'm curious who the audience is, though. Looking at the campaign, it appears it is 30+ year old married men and women employed in a creative field with at least one child in the household. There is no other audience this would be effective in.

Regardless of the audience, the concept is not persuasive and gets in the way of showcasing a very beautiful line of sneakers.

Activity Score 87
Art Director at Leo Burnett U.S.A
shahidali's picture

nice wrist watch

Activity Score 4065
Dhaka, Bangladesh |


everartz's picture

seems weird thou

Activity Score 7613
Art Director |

| everartz |

Guest's picture

Art decoration. The idea is nice, but why the space age setting, and weird photoshop filter effects. It would of been so much more effective if it was shot in an actual maternity ward,
on the hospital bed, etc.

But hey, what do I know?

KbxAds's picture

ya ya go ahead make love to teh shoes

Activity Score 943
Copywriter at Surat, India |


Guest's picture

I love the art direction, and tool operation as well.

gravity's picture

loved the art direction? take a closer look...

view angle of the shoe doesn't match the box...

you can't easily focus on the shoe because the watch and the rings on man's hand grabs too much attention...

...other than the fact that the watch is on his right hand instead of left, and is upside down.

all that shining and glowing in the air looks like it has been photographed with a dirty lens, or in a very dusty room.

glowing on the box, on the shoe, in the air, everywhere is shining with artificial ps lighting.

in my opinion, that's rather overstating than art direction...

Activity Score 181
Art Director at Sistemsensin
Guest's picture

I trust here that all the haters do not understand sneaker culture. These are nice. Shoes from the future. Cool!

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