Tsunami, 1

Campaign
Agency Network: 
Published/Aired: 
April 2015
Fonte Nova Bookstore:  Tsunami, 1

Description

Print advertisement created by CCZ, Brazil for Fonte Nova Bookstore, within the category: Retail Services.

Advertising Agency: CCZ*WOW, Curitiba, Brazil
Creative Director: Rodolfo Amaral
Art Director: Emerson Morruga
Copywriters: Leonardo Baggio, Rodolfo Amaral
Illustrator: Mustafari Ilustrações
Additional credits: Gisele Ur
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Ogilvi Himself's picture

Win

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

Feysless's picture

nice

Feysless
Activity Score 2641
Art Director |

groovy baby!

@minas_mars's picture

Still think eye drops

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

Arkadiusz's picture

You're right. The concept (the illustration) is too far from books. You look at it and think about eye drops or something similar so if you are not interested in such a products you have no reason to read that small headline and simply skip this ad.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

juanbot86's picture

there's no difference other than angle and eye color between the two references :/

juanbot86
Activity Score 36
Art Director at OgilvyAction Bogotá
Apostrophes's picture

Great artwork!

Apostrophes
Activity Score 210
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