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Agency Network: 
Published/Aired: 
September 2009
Fondation Abbé Pierre:  The lifeguard
Fondation Abbé Pierre Print Ad -  The lifeguard

Description

Print advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP Unlimited , Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Photographer: Vincent Dixon
Responsable agency: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
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Guest's picture

oh yeah, this is l-o-v-e

Guest
everartz's picture

nice shot...
average concept..
result: 6/10

everartz
Activity Score 7613
Art Director |

| everartz |

Dev Kumar's picture

With a strong visual like this the copy just had to play straight and it did just that.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Great !

Guest
Guest's picture

Strong and well put. Visually stunning, and I like the christic reference ;-)
Now does it really is an "average" concept ? Well, never seen it before, and crossing summer fun with reality is a good advertising move : you usually ear about homeless in winter, and advertising usually goes with the flow on that...

Guest
Guest's picture

very nice !

Guest
Guest's picture

wow... this pic is a true shock, very well done, and at least it deserves a deep and serious idea.
good job guys!

Guest
cyril effman's picture

Great work, very strong visual !!!

cyril effman
Activity Score 24
Copywriter
Guest's picture

Well Done

Guest
silvi's picture

Strong!

silvi
Activity Score 4170
Copywriter
firebug's picture

NICE

firebug
Activity Score 1113
reactor's picture

Nice photography. Quite straight forward.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

yeahhhhhhhhh

Guest
Guest's picture

Really well done. Nice concept. Nice shot.

Guest
Guest's picture

Good Retouching

Guest
rolling.stone's picture

Good Art

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Great work !!

Guest
Guest's picture

This is gay. Weak concept. It's expected.

Guest
Guest's picture

This is disgusting.

Guest
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