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Tomato

Campaign
Agency Network: 
Published/Aired: 
January 2014
Followfish:  Tomato

Description

One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency – and true taste for the customer.

Print advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Caption

Follow the true taste. The world’s first pizza with tracking code.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Ole Kleinhans, Michael Götz
Art Director: Enrico Hoppe
Graphic Designer / Illustrator: Vladimir Vascalup
Copywriters: Kolja Danquah, Manuel Kersting
Photographer: Christian Lohfink
Retouch: Alphadog
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Highest Rated

tirthomitro's picture

yeah good stuff!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

CostaCosta's picture

I love the idea and I think it was really clever!

CostaCosta
Activity Score 107
Copywriter
nunoF.'s picture

Nice!!

nunoF.
Activity Score 71
Copywriter
sanjoo3d's picture

nice

sanjoo3d
Activity Score 41
Art Director at Alfred Advertising |

amma

tirthomitro's picture

yeah good stuff!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kcalheiros's picture

This idea was done by McDonald's last year
https://www.youtube.com/watch?v=5bpQFSX9NEE

kcalheiros
Activity Score 127
Copywriter
stewie's picture

good idea

stewie
Activity Score 98
Art Director
kleenex's picture

solid concept.

kleenex
Activity Score 58667
Web Designer/Developer
MayorMcCheese's picture

The google pushpin symbol. Works well on this occasion.

MayorMcCheese
Activity Score 15
Graphic Designer
time travelling ad guru's picture

like

time travelling...
Activity Score 35
General Manager at Earth |

ads are good but clouds are better

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