Salmon

Campaign
Agency Network: 
Published/Aired: 
January 2014
Followfish:  Salmon

Description

One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency – and true taste for the customer.

Print advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Caption

Follow the true taste. The world’s first pizza with tracking code.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Ole Kleinhans, Michael Götz
Art Director: Enrico Hoppe
Graphic Designer / Illustrator: Vladimir Vascalup
Copywriters: Kolja Danquah, Manuel Kersting
Photographer: Christian Lohfink
Retouch: Alphadog
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Austin Video Production's picture

Clever. It works well as a campaign.

Austin Video Pr...
Activity Score 1310
sold's picture

hey, it's good when the food already have the right shape as we see here.
I thing the food shape is also taste (we eat with eyes)
change shape is change the "taste", so some ads, as tomato one, it is a bit forced, in my opinion.

sold
Activity Score 3379
Copywriter
maurilao's picture

Great campaign. Loved all the ads. Congrats.

maurilao
Activity Score 379
Creative Director
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