Begs

Campaign
Agency Network: 
Published/Aired: 
May 2010
FolkPick:  Begs

Description

Folkpick is a nonprofit label which aims at promoting folk music and unknown musicians from all over India. This debut venture features Basudeb Das singing baul songs which resonate the earthy mysticism of Bengal. Bauls are mystic minstrels who wander from place to place singing songs and begging to survive. Well known in the baul circuit Basudeb is a multi instrumentalist and vocalist who is a hardcore purist in approach, rendering all his songs in the true traditional form.

Print advertisement created by Bates 141, India for FolkPick, within the category: Recreation, Leisure.

Caption

One of the greatest baul musicians ever he still begs for a living.
He was desperate to keep it that way.
folkpick
we find music you haven't heard...

Advertising Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Diptanshu Roy, Abhijit Chakraborty
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Guest's picture

great ad. Nice to see ads that bring out the 'mysticism' of the local culture. Would love to know more about Folkpick...

Guest
Guest's picture

youtube.com/folkpick

Guest
Guest's picture
Guest
sandipkayal's picture

just great

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

sandipkayal's picture

i just lov this colour u used...great

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

Abrahams's picture

Wonnnnnnnnnnnnnnnnnnnnnnndafullllll!!!

Abrahams
Activity Score 109
Publicis India
Guest's picture

One of the greatest baul musicians ever [FULL STOP] He still begs for a living [FULL STOP]

Dear Arjun, Please I can't believe you are the Creative Director too. This copy just doesn't cut it man. Seriously, how did you become a CD.

Guest
tirthomitro's picture

keep it up guys...
dis is fuckin' 'maz'g!!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

very cool
vikram

Guest
Guest's picture

Amazing Ad! Amazing Concept!

Guest
Dharmesh aka danny's picture

It is good to introduce these people who got real talent... Very nice ad....

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

very very nice campaign. love the starkness, the honesty and the sheer simplicity of this.

Guest
antiad777's picture

don't like the copy where it says "he was desperate to keep it that way."
I'm sure thats not true.

antiad777
Activity Score 16
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