We are much better with fire

Agency Network: 
Published/Aired: 
June 2021
Fogo de Chão: We are much better with fire
Fogo de Chão: We are much better with fire
Fogo de Chão: We are much better with fire
Fogo de Chão Print Ad - We are much better with fire
Fogo de Chão Print Ad - We are much better with fire
Fogo de Chão Print Ad - We are much better with fire

Description

Brazilians rarely have contact with snow. This year, the severe winter caused snow in several Brazilian states. We are a good-natured people and of course we would play with snow and make snowmen. But we don't know how to make snowmen. We made horrible snowmen. On the other hand, our barbecue is one of the best in the world. We are much better with fire.

Print advertisement created by Rai, Brazil for Fogo de Chão, within the category: Food.

Advertising Agency: Rai, São Paulo, Brazil
Creative Directors: Cacá Passos, Cássio Guiot
Creative Director and Copywriter: Marcos Dyonisio
Art Directors: Cacá Passos, Leandro Chisté, Carol Cravo
Copywriters: Cássio Guiot, Karina Schubert, Daniel Diskin
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