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The Monsters, 3

Campaign
Agency Network: 
Published/Aired: 
November 2011
FNSF:  The Monsters, 3

Description

Print advertisement created by W Atjust, France for FNSF, within the category: Public Interest, NGO.

Caption

Let's denounce hidden violence

Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier
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Highest Rated

jponino's picture

hmmm, not convinced

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

Pretty funny.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
mathew richards's picture

Not funny for women.
Great work
Powerful and efficient

mathew richards
Activity Score 7
Copywriter
TexasH's picture

"mathew Richards" - 7 pencils - registered for 14 hours... :) Wonder which one in the credit you are.
I agree, Hulk and Freddy are bad. Comics and fiction...only werewolf is interesting.

TexasH
Activity Score 365
copywriter
atb2005's picture

Ridiculous.

atb2005
Activity Score 13557
_tj_'s picture

These are awful. You don't do a playful, cutesy ad for awareness of domestic violence.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

bakamono's picture

I don't think DC comics will go for this, expecting some form of legal trouble here.

bakamono
Activity Score 1002

because therefore it is

kleenex's picture

That I can agree with.

kleenex
Activity Score 58721
Web Designer/Developer
jponino's picture

hmmm, not convinced

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Akshay Kuma's picture

Interesting.

Akshay Kuma
Activity Score 38
iambusy's picture

a good ad for suitings....wat do you think?
& for domestic violence..u communicating the problem..not the solution....not convinced

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

Why making a man a super hero?
Bad execution for important idea. - It shouldn't be even funny endylefty !!!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Lemonlove's picture

Dont love this campaign....not too effective and think this one in particular is bad. Clearly looks like "The Incredible Hulks" hand....don't think that is the right link to make.

Lemonlove
Activity Score 20
Roger Keynes's picture

The more I think about it, the more I'm liking the overblown, over exaggerated metaphor to confront the "hidden" acts of violence.
Certainly touching nerves here. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

goranflr's picture

Having Hulk's hand means hidden? I think that, if they wanted to stress "hidden" violence, putting a superhuman hand doesn't do the job.

goranflr
Activity Score 259
Copywriter
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