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The Monsters, 2

Campaign
Agency Network: 
Published/Aired: 
November 2011
FNSF:  The Monsters, 2

Description

Print advertisement created by W Atjust, France for FNSF, within the category: Public Interest, NGO.

Caption

Let's denounce hidden violence

Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier
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andylefty's picture

First two are slightly comical. Third works best.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
mathew richards's picture

I think the 3 of them are really working and i love the AD

mathew richards
Activity Score 7
Copywriter
TexasH's picture

So here i have my answer, you are the AD. :)

TexasH
Activity Score 365
copywriter
stickynotes's picture

i don't see the art direction working for this idea. it just looks like they're well dressed horror movie fans.
in fact without reading the copy, at first i thought this is a fashion campaign.

stickynotes
Activity Score 1094
Hadrons's picture

Funny that men don't see the irony, but than again what do you expect... BAD campaign done by men.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

Buona il lavoro. Ma non funziona per me. La violenza domestica sulle donne non è la prima cosa che mi viene in mente guardando questa ad.

MicheleVirgilio
Activity Score 2617
mitali prasad's picture

actually...third is scary.,..not the other two.....not at all..

mitali prasad
Activity Score 458
General Manager
adgoodie's picture

You could've probably used a better consumer word than "denounce".

adgoodie
Activity Score 196
Copywriter
Roger Keynes's picture

I think the wrongness of this idea actually works.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
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