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Nobles, He

Campaign
Agency Network: 
Published/Aired: 
May 2011
Fnac Print Ad -  Nobles, He

Also From This Campaign 2

Description

Print advertisement created by Forchets, Italy for Fnac, within the category: Retail Services.

Caption

One-time privileges are back.

Advertising Agency: Forchets, Milan, Italy
Creative Director: Francesco Montella
Art Director: Ritz Colombo
Copywriter: Federica Guidolin
Photographer: Davide Bellocchio
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Ron Burgundy's picture

I know there is a history lesson to be learned here, can our European audience please explain

Ron Burgundy
Activity Score 1630
Art Director at Southern California
miko1aj's picture

can You see the marks of decapitation?

miko1aj
Activity Score 3086
Ron Burgundy's picture

I got that part, but like I said in the comment below, I wanted to be sure before leaving a comment regarding the ad. What Manoma said was exactly what I was looking for.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Manoma's picture

SUPERB ;-)
The idée, the casting, the direction, the realisation. 10 for me ;-)

NB especially for "JustanOpinion" :
... OK... : The Nobles in France , before the Revolution,
was shown to hold all the privileges... and they have been decapitated for this...

Dont tell me you dont know that ;-)

Manoma
Activity Score 1108
Copywriter
Ron Burgundy's picture

Though it was more specific and didn't want to make a douchy comment if I didn't know

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

Do not feel bad, buddy! You don't have to know that. In fact, this campaign works ONLY if you know French history. So is this for the Italian market? Would most people in Italy get it? I can't tell.

atb2005
Activity Score 13557
Justix's picture

Sorry but if you have a little bit of culture, you know that...
And Fnac is a cultural store, maybe not for you ;)

Justix
Activity Score 24
atb2005's picture

You are right. I am very uncultured. Now, go fuck yourself.

atb2005
Activity Score 13557
Ron Burgundy's picture

HA!...gold

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Justix's picture

ahhhh americans........

Justix
Activity Score 24
Ron Burgundy's picture

k

Ron Burgundy
Activity Score 1630
Art Director at Southern California
marchball1's picture

Don`t you know french history?

marchball1
Activity Score 10
Copywriter
ghelaehil's picture

good art direction. I like the idea: not so easy to catch, but perfect for fnac's target.

ghelaehil
Activity Score 2
Copywriter
MarioLuigi Bros's picture

Scolastica.

MarioLuigi Bros
Activity Score 203
esteb's picture

Wtf?

esteb
Activity Score 673
art
shahidali's picture

Like the execution. Too good. But wonder if the store would like to associate itself with such historic incident with intended pun

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

bakamono's picture

In europe people know their history very well, so I think it would work anywhere

bakamono
Activity Score 1002

because therefore it is

MidasTouch's picture

Funny.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Galo's picture

Clever and completely appropriate to the target.

Galo
Activity Score 446
Copywriter
AdBuzzer's picture

Clever! And I agree with those who said that the French Revolution is a well known subject in Europe, not only in France.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

jackblack's picture

Photography is nice. Concept is average.

jackblack
Activity Score 2357
Art Director
Filipello Manuela's picture

DOOOOOOOONE!

Ragazzi, non prendiamo in giro noi stessi e il mondo!
Questa campagna è già stata fatta!
Cerchiamo di essere più originali, L'Italia è un grande Paese e merita di più.
Fateci un pensierino.

(Italy is a great country and deserves more originality!)

http://adsoftheworld.com/media/print/lkxa_youth_bank_king

Filipello Manuela
Activity Score 235
SkyWriter's picture

The concept is totally different (and here is more fresh and original).

Look more carefully before criticizing.

SkyWriter
Activity Score 23
Copywriter
MarioLuigi Bros's picture

Identica!!!!

MarioLuigi Bros
Activity Score 203
niniasufle's picture

http://adsoftheworld.com/media/print/lkxa_youth_bank_king

Similar in the art but not the same concept... I can't like this ad that much
It's like "one-time privileges are back" ... and?... so what?
Sorry, but I'm digging it further.

and watch for therazibsakib the spamer ¬¬

niniasufle
Activity Score 407
Producer/Director at La Red TV
ace85le's picture

It's alright. I like the model's facial expression.

ace85le
Activity Score 3935
Marketing Manager |

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