Agency Network: 
November 2011
FM Studio:  Tongue


Gym are not always places where training comes easy at all: you have to deal with a crowded environment, a noisy, sweating human fauna. Changing gym is not the solution, you need to look for an evolution of its concept: that's FM Studio.

Print advertisement created by Grey, Italy for FM Studio, within the category: Media.

Advertising Agency: Grey, Milano, Italy
Executive Creative Director: Roberto Greco
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Gaetano Cerrato
Copywriter: Serena Pulga
Account Supervisor: Emanuela Carnaghi
3D Illustrator / Photographer: Michelangelo Rossino
Graphic Designer: Gaetano Cerrato
Art Buyer: Virginia Salvucci
Production House: Livello 6
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vote4pedro's picture

These aren't hitting on a benefit at all. Any gym could have annoying people who want to talk to you. Unless this one caters exclusively to mutes, I don't see them being any different. So in the end, I simply associate this gym with annoying people who want to talk to you.

Activity Score 4599
andylefty's picture

Evolution of its concept? It's not communicated here.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

Mi piace.

Activity Score 2617
John Sacco's picture

No USP (Unique Selling Proposition), no benefits communicated. What's so great about going to this gym? Visual and headline are cute but don't convey any type of real message.

John Sacco
Activity Score 2
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