Pregnant Panda

Campaign
Agency Network: 
Published/Aired: 
April 2012
Flying Horse:  Pregnant Panda

Description

Print advertisement created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.

Caption

Lazy as a pregnant panda or a possessed by trance music?
Your call.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Claudio Lima, André Kirkelis
Art Director: Gabriel Jardim
Copywriter: Beto Cocito
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andylefty's picture

Not a fan of the yawns. Benefit please.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Solomon pencil's picture

Funny, like it. ; )

Solomon pencil
Activity Score 36
Graphic Designer
kleenex's picture

not really feeling these ads.

kleenex
Activity Score 58777
Web Designer/Developer
fcostausb's picture

I like these ads. Funny.

fcostausb
Activity Score 173
Art Director
MicheleVirgilio's picture

i don't like it

MicheleVirgilio
Activity Score 2617
Wordfruit's picture

I think these are ok.

I think they communicate the benefit and I quite like the idea.

I don't think the art is crazy good, but it's ok.

I wonder if the copy could be improved: I'd rethink the approach a little: I think I'd see if the lines could be made into actions rather than descriptions.

For example "Raving like a tribal chief" feels less active than "Rave like a tribal chief".

I'm not suggesting that as finished copy -- 'tis just an example to try and illustrate the change I'd be looking at trying. The change might not work -- I don't know -- would have to get more into the task to see.

Wordfruit
Activity Score 1023
heykrunal's picture

This one makes more sense.

heykrunal
Activity Score 10
Treplev's picture

Brilliant. Makes you stare a few seconds to figure it out.

Treplev
Activity Score 50
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