Pregnant Panda

Agency Network: 
April 2012
Flying Horse:  Pregnant Panda


Print advertisement created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.


Lazy as a pregnant panda or a possessed by trance music?
Your call.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Claudio Lima, André Kirkelis
Art Director: Gabriel Jardim
Copywriter: Beto Cocito
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andylefty's picture

Not a fan of the yawns. Benefit please.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Solomon pencil's picture

Funny, like it. ; )

Solomon pencil
Activity Score 36
Graphic Designer
kleenex's picture

not really feeling these ads.

Activity Score 58777
Web Designer/Developer
fcostausb's picture

I like these ads. Funny.

Activity Score 173
Art Director
MicheleVirgilio's picture

i don't like it

Activity Score 2617
Wordfruit's picture

I think these are ok.

I think they communicate the benefit and I quite like the idea.

I don't think the art is crazy good, but it's ok.

I wonder if the copy could be improved: I'd rethink the approach a little: I think I'd see if the lines could be made into actions rather than descriptions.

For example "Raving like a tribal chief" feels less active than "Rave like a tribal chief".

I'm not suggesting that as finished copy -- 'tis just an example to try and illustrate the change I'd be looking at trying. The change might not work -- I don't know -- would have to get more into the task to see.

Activity Score 1023
heykrunal's picture

This one makes more sense.

Activity Score 10
Treplev's picture

Brilliant. Makes you stare a few seconds to figure it out.

Activity Score 50
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