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Agency Network: 
Published/Aired: 
August 2013
Floriano Bookstore:  TV

Description

Print advertisement created by Filadelfia, Brazil for Floriano Bookstore, within the category: Retail Services.

Caption

For real reading lovers.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Paulo Filipe Souza
Copywriters: Saul Gervásio, Dan Zecchinelli
Illustrator: Paulo Filipe Souza
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res's picture

I like it. It's funny.

res
Activity Score 60
Copywriter
NicoCiego's picture

Nicely done!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
bobby666's picture

good stuff...

bobby666
Activity Score 1462
RMG Connect, India
dotunbello's picture

Now i get it, not bad. Not fantastic either.

dotunbello
Activity Score 150
Copywriter |

"make good art"

VinnyLakselv's picture

It´s really good. Very funny, make me smile.

VinnyLakselv
Activity Score 110
Copywriter
tilim's picture

This one would work only with the second half.

tilim
Activity Score 22
Art Director
stewie's picture

good insight

stewie
Activity Score 98
Art Director
Jackbr's picture

Simple and direct. I like.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Alexis-Chellito's picture

This is the better one, but I still think there isn't a need for 2 situations (book on top and book under). Simply inverting the book and TV in one situation would have been enough.

Alexis-Chellito
Activity Score 111
Copywriter
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