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Flash Before Your Eyes

Published/Aired: 
June 2007
 Flash Before Your Eyes
 Flash Before Your Eyes

Description

Billboards were placed close enough from each other, so that when a car was traveling past them at 100km/h, the effect would result in a flash of images, with the final billboards spaced further apart to reveal the road safety message.

Client: Rodney District Council
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: John Koay, Veronica Copestake
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Frederico Roberto's picture

Original

Frederico Roberto
Activity Score 214
Creative Director
Beatboxer's picture

Yeeeaaahhhh, very nice idea indeed...

Just don't know if it works. It's made for you to see it when you're driving at 100km/h... Right! So you'll have to read the message while driving. The message is in 2 billboards, and if you see the images and don't see that, PUFF!

Ahhh, and last but not least, this campaign may even CAUSE some accidents, either you slow down or not. Don't distract drivers, ladies and gentleman... :)

Beatboxer
Activity Score 1517
Copywriter
Minimum's picture

My god, exactly the same image as this. http://adsoftheworld.com/media/print/gm_chevrolet_fences just a diffrent message. But the iamgery is exactly the same
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

PSimon's picture

Even though it shares similarities with the Chev ad, this is a way better execution.

This simple yet truthful idea is a cool way to use traditional billboards! I'm sure if I was the driver wanted to look at them, I would've had to slow down, which means the ad had worked. Nice work!

PSimon
Activity Score 4
Creative Director
Babi's picture
Babi
Activity Score 152
Other |

--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns

Yr's picture

Chevrolet did it yesterday haha (:

Yr
Activity Score 168
Copywriter
That is no moon's picture

A message about responsible driving, where I drive with 100 km/h looking the wrong way. Come on. Get a grib. That is fucking stupid advertisng...no matter the level of the idea!!!

That is no moon
Activity Score 18
Copywriter
puppiepoppy's picture

Yup, I guess it's the intention of the ad agency to create more brain splatters so that they can leverage on the extra media publicity! hahahaa.

The more bodybags, the more effective the advertisement.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

itch's picture

same idea from chevrolet's ads which were being posted ytd!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

tadkamaarke's picture

i like the msg of a life flash..also could aid memory when ur goin to die looking at it

tadkamaarke
Activity Score 93
Copywriter
puppiepoppy's picture

Dead man tells no tale.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Chris's picture

not bad, not bad.

Chris
Activity Score 1935
Art Director
Ag's picture

The only thing that makes a litle noise to me, is that those aren`t flashes of my life. But I like it. More than de Chev ad.

Ag
Activity Score 305
Copywriter
jcwh's picture

Nice ad! Some people obviosuly can't tell the difference between 2 ideas. This is about death if you don't slow down, the other is about a car brandbeing with you in your life. I know I'd slow down to see this ad, it works! Pat ya selfs on the back!

jcwh
Activity Score 13
Art Director
Rog's picture

Ivan. Are you stirring up the pot a bit, posting them close together?
otherwise...
Great idea. But, does it really need to be explained with the 2nd last sign?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

undertoys's picture

Soon as I saw it i wished i thought of it

undertoys
Activity Score 50
Copywriter
antisanti's picture

dangerous.

antisanti
Activity Score 34
Copywriter
PSimon's picture

Not really... unless you're drunk or can't drive or drive a Fiat. Hahahahahaha

PSimon
Activity Score 4
Creative Director
Wordnerd's picture

That's great! But i think the Text is to long if you are really to fast. I'd split the "don't let.." message into 2 or 3 charts.

Wordnerd
Activity Score 6692
Copywriter
tiratus's picture

cool

tiratus
Activity Score 4
Art Director
dbaik's picture

makes you wonder

dbaik
Activity Score 5
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