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Birth of a athlete

Campaign
Agency Network: 
Published/Aired: 
April 2014
Fitpoint:  Birth of a athlete

Description

Extra weight is a good reason to have in mind the idea of starting a new life. At Fitpoint gyms you have everything you need for a fresh start and the realization of your inner potential.

Print advertisement created by Geometry Global, Russia for Fitpoint, within the category: Recreation, Leisure.

Caption

Bring sport to life

Advertising Agency: Geometry Global, Moscow, Russia
Executive Creative Director: Andrew Ushakov
Creative Director / Art Director: Virgiliu Andone
Copywriter: Yuri Kabasin
Illustrator: Annabella Orosz
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Highest Rated

Marcao's picture

Bad, disturbing idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
kleenex's picture

love the art.

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

Liking the idea and the drawings.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NY Belfry's picture

For me, it's a little creepy.

NY Belfry
Activity Score 1045
Other at City College of Technology
damnson's picture

Incredibly creepy.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Vladi Vascalup's picture
Vladi Vascalup
Activity Score 458
Art Director
virgiliu andone's picture

Dear Fre1He1T,

first of all, the ads appeared at about the same time, so we can be excused of not being inspired by the German execution.

Also, besides not being the same - unless you think people can be pregnant with bags of cement - I believe photography on such kind of execution is not the best choice.

Thank you for your interest in our work!

Best regards!

virgiliu andone
Activity Score 2
Creative Director at Geometry Global
CostaCosta's picture

I am not a fan of this work

CostaCosta
Activity Score 107
Copywriter
Marcao's picture

Bad, disturbing idea.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
GrumpyArtDirector's picture

The concept's OK. The art is terribly amateurish.

GrumpyArtDirector
Activity Score 858
Art Director
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