Garden letters, Schrecken

Campaign
Agency Network: 
Published/Aired: 
January 2010
Fiskars:  Garden letters, Schrecken

Description

Each ad shows a word made of parts of plants, saying something very negative, horrific - only that with Fiskars it is trimmed down to a few letters - the way it should be.

Print advertisement created by Heye, Germany for Fiskars, within the category: House, Garden.

Caption

The way your garden looks like, lies in your own hands.
Fiskars

Advertising Agency: Heye & Partner GmbH, Unterhaching, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriter: Stefan Amtmann
Illustrators: Christian Woelky, Maximilian Haupt
Photographer: Mathias Remmling
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Highest Rated

Guest's picture

Otro copy más con "...en tus manos" pffff

Guest
Guest's picture

Otro copy más con "...en tus manos" pffff

Guest
Guest's picture

Please no more typographic ads like these. So f-ing boring.

Guest
Dzsoi's picture

Indeed. Typographic ads with the same look!-with/without-those-letters-it-means-something-different! concept.

Dzsoi
Activity Score 8563
Copywriter
Hiperion's picture

I don´t get it and I don´t care

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
Guest's picture

horrible execution- cheap cheap cheap.- Mr.Ad

Guest
Rentokill's picture

hey it still sticks out from all the lets-pack-it-to-the-max ads you see all too often. Plus, it does make for a nice gag in german, the gardening scissor cuts the word for horror into the word for hedge.

Rentokill
Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
Guest's picture

bad, Amazing u even published it.

Guest
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