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Agency Network: 
Published/Aired: 
January 2009
Fisherman's Friend:  Tuba

Description

Photographer: 68 Studio co., Ltd.

Print advertisement created by KID, Thailand for Fisherman's Friend, within the category: Confectionery, Snacks.

Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Designer / Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong
Other additional credit: Wareemon Benjapong
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Guest's picture

really hard to get

Guest
CR_AD's picture
CR_AD
Activity Score 413
Other
thirty6chambers's picture

everything's boring when compared to WHOPPERFREAKOUT OMG NO MORE WHOPPERS WTF JESUS H CHRIST!!

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

you need to get out more.

Guest
Guest's picture

Clears your throat so you can take a really big breath, pretty obvious unless I'm missing something.

Guest
Guest's picture

thanks to fisherman friend you can more breath, so you can blow more....

Guest
Jet Propulsion Lab's picture

"...so you can blow more."

I'd LOVE to see how you present ideas in the client meeting! ; D

Sounds like what they need is a product name change.

I got it, how 'bout "Hooker's Friend Original Lozenges"?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Tron's picture

cool, but why 3 of the same idea?

Tron
Activity Score 174
Art Director
Guest's picture

they come as series...
So same concept , different execution. Don't get it??

Guest
Guest's picture

nobody will understatnd this ad.....i.e. useless ad

Guest
salamandos's picture

great!

salamandos
Activity Score 1947
Art Director
A.G. Pennypacker's picture

I've never heard of this product and can't read the packaging. That makes this ad very hard to get. I hate when clients are so narcissistic that they assume everyone knows their product and what it does. Nevertheless, once you do FINALLY figure out that it's for throat lozenges, it's not a half-bad thought. Maybe this agency will post the exact same ads with a black background for Vicks or Sucrets tomorrow.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Zidor's picture

Fisherman's friend is strong, as far as I know they never spoke about breath.
Would be perfect for Airwaves.

Zidor
Activity Score 60
mattndan's picture

I don't think its too good, Fishermans Friend's are used to clean the throat or help with blocked noses etc, implying that it gives you more breath isn't right!
The main selling point is that their so strong (apart from the cherry ones which taste ok)

mattndan
Activity Score 953
Guest's picture

Fisherman's friend soothes a sore throat. The ad only illustrates that taking Fisherman's friend would soothe your throat so you could play this over elaborate instrument.

Stop over thinking, its simple, maybe not the most innovative concept but it gets the message across.

Guest
Guest's picture

C+

Guest
NatalieM's picture

It the product is known for truly opening up the airwaves, then it works. If it's just a lozenge to soothe sore throats, then it doesn't work. I like the crinkled product in lower right.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

it's not the end benefit i think!

Guest
Jet Propulsion Lab's picture

The campaign relies on the forced logic.
I want to like it, but can't.
Relieving a throat irritation and increased lung capacity (which is required to play this instrument) are two different thoughts entirely.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

GREAT!

Guest
STRTLRS's picture

Very forced and there's a big disconnect between visuals, name of product and product presentation. Those lozenges looks like cookies! So unless this is a really well established product in Thailand, this will fail miserably. And why the same ad three times? How about a giant balloon or a cake with 100 candles?

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture

Sorry, didn't mean to write the same thing twice. Having browser problems.

Since I'm writing something now I'll go ahead and say that the exaggerated wind instruments don't really work either since the average person can't play a normal tuba or trumpet without proper training.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

great. I think it's simply understandable.
Also neat work.

Guest
Spoonfeederxxx's picture

Here we go with that unrealistic hyperbole thing again...

Spoonfeederxxx
Activity Score 641
Copywriter
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