Agency Network: 
October 2009
Fisher & Paykel:  Frog


Print advertisement created by BBDO, Australia for Fisher & Paykel, within the category: Electronics, Technology.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Art Director: Heather Sheen
Copywriter: Alex Derwin
Agency Producer: Simon Davis
Photographer: Jon Higgs
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mikeelrapido's picture

Too much text..

Activity Score 1929
Copywriter at Evo S.C. |


Juan Cabral's picture

But that´s not necessarily a bad thing.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Jakarta Jack's picture

Perhaps too nerdy for the target group.

Jakarta Jack
Marlus Lau's picture

That´s possible. I think it´s a weak comparison.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
everartz's picture

when i saw the thumbnails i thought its going to be hell of a campaign but after seeing it, i changed my mind, its a good layout but the comparison around here isnt well built thou..

Activity Score 7613
Art Director |

| everartz |

Jumo's picture

Don't get it…

Activity Score 592
Art Director |


PogoLogo's picture

A slightly tenuous link perhaps but do like the visuals.
One thing; why capitals?!

Activity Score 10
Guest's picture

I find that copy heavy (and rather technical looking) ads like this tend to work best if the copy is funny. Genuinely funny. And a bit warped.

Back to the old tried...and definitely true...straight visual/bent copy formula. Would've worked like a charm here.

Nice layout though:)

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