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thirty6chambers's picture

a world of confusion...

thirty6chambers
Activity Score 1464
Art Director
joelapompe's picture

I like this one!

joelapompe
Activity Score 3970
fifthbullet's picture

the line is very confusing

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

trans galactic's picture

wha?...........

trans galactic
Activity Score 87
Copywriter
kre8's picture

love the campaign, really good idea.

only thing, i think the art direction resembles the tamiya campaign (also fm bangkok) too much.

kre8
Activity Score 989
Copywriter
Jet Propulsion Lab's picture

Tamiya work was BRILLANT. Everyone got it right away. Went over big at awards shows.
But THIS, I just don't know where to begin. Idea seems way too convoluted and abstruse. I really don't believe regular consumers would get it...

Oddly enough though, the product message still comes through rather intact. Go figure.

Jet Propulsion Lab
Activity Score 10679
Copywriter
puppiepoppy's picture

It's a campaign build for the award judges and advertising creatives' masturbation. Absolutely scam! I mean, for the normal daily consumer, do you think they ever get it??? And worse, consumer won't be able connect this to the Tamiya campaign at all; hence not getting the message! Both Tamiya and Super Glue consumers are not the same consumers.....

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

slammary's picture

Dry is another concept, in this ad i feel the act's quick not the "dry".

slammary
Activity Score 214
Copywriter
raverus's picture

hahahahah, cool

raverus
Activity Score 1476
Art Director
yudi's picture

I like it!!

yudi
Activity Score 255
Copywriter
noir's picture

?

noir
Activity Score 10
Other |

frk

Swissy's picture

Who uses glue to fix glass? I can see the Tea but not this one.

Swissy
Activity Score 44
Copywriter
copywriter.txt's picture

Made for awards. But i like it.

copywriter.txt
Activity Score 828
Copywriter
AriesDW's picture

Being a fish owner and collector this ad makes me sad. HA HA

AriesDW
Activity Score 172
Other
mfnom1's picture

having the contents on the floor and the bowl intact raises confusion for me too.

mfnom1
Activity Score 16
Student/Syracuse University
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