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Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by 22 Squared, United States for First Security Mortgage Services, within the category: Finance.

Advertising Agency: 22squared, Tampa, USA
Creative Directors: James Rosene
Art Director: Danny Corrales
Copywriters: James Rosene, Ryan Stafford
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Copy_Can's picture

Question marks in headlines.

*shakes head*

Copy_Can
A.G. Pennypacker's picture

What's wrong with that? Since when is posing a relevant question breaking "ad law?"

(he said with question marks in his headline.)

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Jet Propulsion Lab's picture

I once got a great freelance gig at an agency you all know based on one print campaign I had in my book. And all three ads in the campaign had a headline that ended with a big, fat, unapologetic question mark.
I've heard the debate on the whole question mark thing, and I think it's totally rediculous that people follow it like it's a friggin' advertising mantra. Yikes!! Don't let yourself boxed in by an argument that has little basis...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Calibarak's picture

Good work

Calibarak
Activity Score 302
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