Agency Network: 
November 2009
First Ontario Credit Union:  Bike


Print advertisement created by TBWA, Canada for First Ontario Credit Union, within the category: Finance.


Extra safe. Guaranteed investments.

Advertising Agency: TBWA\Toronto, Toronto, Canada
Creative Directors: Joe Amaral, Steph Mackie, Mark Biernacki
Art Director: Noel Fenn
Copywriter: Danielle Haythorne
Photographer: Shanghoon
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Honest Dave's picture

This is only one that supports the line.
People put a lock on their bike to keep it safe, so putting 10 locks on it would be extra safe.
But no one wheres a seatbelt on a bench and what do more fire hydrants have to do with being safe?
Maybe 10 smoke detectors in your room or something, but it would be nice if next time you don't execute the first 3 ideas that you come up with.

Honest Dave
Activity Score 233
Art Director |

tirthomitro's picture

that smell of TOYOTA "Protective Parents" campaign's too much to ignore...
or not ignite the campaign in the mind.
sorry guys... but a great cmpgn. can't be overlooked.

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

just write's picture

good idea liked it, The display should hav been physically connected to cycle...

just write
Activity Score 649
Copywriter at Banyantree communications
Guest's picture

Great Idea! love the bike execution..

valayamadvertising's picture

Its a regular idea - nothing special

Activity Score 242
Creative Director at VALAYAM CREATIONS |,

Dev Kumar's picture

Yeah...finally you got it right. So what stopped you from extending this idea to complete the campaign? The crazy thing about this campaign is that all three are standalone ideas with the degree of relevance incerasing in ascending order. This one though is very good and can be extended to bring back some sanity into the campaign.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
bknowlden's picture

Everyone is dogging this stuff, i like it.

Activity Score 3635
Art Director |


Guest's picture

Then why don't you steal it?

Guest's picture

This campaign is all just a little more than obvious. So while the art direction tries hard to save it I'm afraid it's a 3 out of 10.

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