Agency Network: 
November 2009
First Ontario Credit Union:  Bench


Print advertisement created by TBWA, Canada for First Ontario Credit Union, within the category: Finance.


Extra safe. Guaranteed investments.

Advertising Agency: TBWA\Toronto, Toronto, Canada
Creative Directors: Joe Amaral, Steph Mackie, Mark Biernacki
Art Director: Noel Fenn
Copywriter: Danielle Haythorne
Photographer: Shanghoon
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Highest Rated

creativeshrestha's picture

It's good...........

Activity Score 15
Graphic Designer
shahidali's picture

ha ha ha... like it.

things like safety needs serious tone. association of wit and humor works but possibly doesn't go deep in human mind. and stays for short term.

will pass the message and will work for the brand. short term though.

Activity Score 4037
Dhaka, Bangladesh |


just write's picture

This is pretty good but very obvious idea...

just write
Activity Score 649
Copywriter at Banyantree communications
valayamadvertising's picture

not really impressive -- seat belt to a bench?!!!!!!!!!!!! ad doesn't work

Activity Score 242
Creative Director at VALAYAM CREATIONS |,

dsklan's picture

this one would work in germany, in german theres the same word for bench and bank

Activity Score 1908
Art Director at homeshop
Guest's picture

I guess it would work in Brasil as well, because In Portuguese we use the same word for bank and bench too.

Guest's picture

Same goes for spanish Bench = banca, bank = banca =)

creativeshrestha's picture

It's good...........

Activity Score 15
Graphic Designer
designada grafica's picture

Mejor que la bicicleta...lo es porque la bicicleta se me hace algo visto en cambio esto se sale de lo común bien :)

designada grafica
Activity Score 96
Graphic Designer at oaxaca
reactor's picture

These Ads are for Canada. Distorting reality dilutes credibility- same as what overselling does. Buckling up to a bench? Demonstrating extra safety where safety is hardly required. Tempted to think of this situation as a perfect case for a 'Shrink'.

Activity Score 280
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


krautland's picture

this ad is strategically and creatively is why:

strategy: they attached a seatbelt that does not need a seatbelt. that's like buying insurance against a chinese invasion in kentucky. it makes no sense to spend anything on this measure and that reflects poorly on the bank. I want to trust their judgement and this means I can't.

creative: really? seatbelts on a bench? not even if you had a good reason would this be interesting. the only aspect worth watching is the hipsterette in her tight jeans and (big, corporate) chucks. I bet she thinks that's an alternative brand.

Activity Score 3182
Art Director at erm... no calls please.
Guest's picture

It must take a lot of guts to criticize the plight of the corporate world in a basement apartment in your underwear.

Guest's picture

haha, awesome

Guest's picture

so wrong on too many levels

bknowlden's picture

I like this one the best.

Activity Score 3635
Art Director |


Guest's picture

Interns work?

ericofthedead's picture

Very cool, I like these ads a bunch.

Activity Score 64
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