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Half A Thumbs-Up

Agency Network: 
Published/Aired: 
December 2010
First Ascent:  Half A Thumbs-Up
First Ascent Print Ad -  Half A Thumbs-Up

Description

Print advertisement created by FoxP2, South Africa for First Ascent, within the category: Personal Accessories.

Caption

The world's top adventurers give our backpacks half a thumbs-up.
Introducing our range of performance-tested backpacks.
First Ascent

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Photographer: Bryan Traylor
Additional credits: Locker14
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Highest Rated

kurtberengeiger's picture

I think we should remove half of the tail from the lizard in the logo. Just to bring it all home. ;)

kurtberengeiger
Activity Score 7326
Copywriter
Molecule's picture

nice.

Molecule
Activity Score 435
Copywriter
apple pie's picture

amazing photoshop

apple pie
Activity Score 41
LeeHarvey's picture

For a brief moment, seeing the thumbnail, I thought it was a Kitkat ad. Have a break...

LeeHarvey
Activity Score 3045
Creative Director
copycopycopy's picture

haha... copywise very catchy!!

copycopycopy
Activity Score 148
Copywriter
BrunoLima's picture

great photoshop!

BrunoLima
Activity Score 17
Art Director
luispiter's picture

ok... nice

luispiter
Activity Score 2756
comunication
CuriousPencil's picture

You're kidding, right? Joking about gangrene and mutilation to the audience you're expecting to buy your products? Pushing the product with a score of 5/10, which is what a half-thumbs up roughly means? With a really small hand that looks like it's been pasted in with a cat's arse?

I love being wrong on all these points. Looking forward to hearing the name of this thumbless wonder and the story of his small hand.

CuriousPencil
Activity Score 4225
Copywriter
Boxey's picture

I think the audience has a sense of humor and will appreciate this.

Boxey
Activity Score 8879
Melaleuca In-House
mdb1974's picture

We are the audience. This won't run.

mdb1974
Activity Score 411
Art Director
Roger Keynes's picture

Well, everyone down here in general admission likes it! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CuriousPencil's picture

Okay, I'm not one of the 'world's top adventurers' I guess. And while I do know who Ranulph Fiennes is, and that people lose their thumbs, I don't think it's a sign of success to finish an expedition with fewer phalanges than your ascent. I also don't think this anonymous testimonial sh*t washes for an instant - and I'm really doubtful that a client has the kind of "sense of humour" that involves this kind of insult to climbers, and it can only be an insult, I can't see how it isn't.

CuriousPencil
Activity Score 4225
Copywriter
Slashweasel's picture

You've never heard of people like Ranulph Fiennes? People who go on expeditions to extreme places lose fingers, toes etc

Slashweasel
Activity Score 104
Copywriter
kurtberengeiger's picture

I think we should remove half of the tail from the lizard in the logo. Just to bring it all home. ;)

kurtberengeiger
Activity Score 7326
Copywriter
sintra's picture

missing something ......

sintra
Activity Score 699
Administrative
majestic's picture

scam

majestic
Activity Score 5
Creative Director
jbuckingham's picture

Spot on.

jbuckingham
Activity Score 915
fueltank's picture
fueltank
Activity Score 3
Slashweasel's picture

Or not

Slashweasel
Activity Score 104
Copywriter
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