Agency Network: 
February 2013
Firestone:  Shark


Print advertisement created by Publicis, Venezuela for Firestone, within the category: Automotive.


Destination All Terrain.

Advertising Agency: Publicis, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Directors: Eduardo Gomes, Demian Campos
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Illustrator: Termica Studio
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Meredith Singh's picture

"Hey, let's stick a logo on these cool tire sculptures and then go home early." "Sounds good."

Meredith Singh
Activity Score 407
Art Director
JamaisVu's picture

If they paid for it, I don't see why not?

Activity Score 408
Meredith Singh's picture

Who says they paid for it? It looks like they just hired an illustrator to mimic the sculptures – otherwise they would have photographed the originals. They didn't even credit the sculptor.

Meredith Singh
Activity Score 407
Art Director
Luis Maram's picture

Great art direction. The insight is OK too.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram

STRTLRS's picture

Shark is a sea creature, not seeing how it could be all terrain. Sorry.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

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