Fire station

Published/Aired: 
February 2008
 Fire station
 Fire station

Description

Caption

Whatever we touch.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Sin Eng Lee
Copywriter: Joseph Cheong
Photographers: Lai Choon How, Jarvis Lim, Jonathan Tay, Dean Zilwood, Getty Images
Retouchers: Chuiser Wong, Marvin Yang, Christopher Ng, Dave Phung
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Highest Rated

aby's picture

Gud work...but I have a feeling of having seen the same concept some place else too...
cant really point out the ads but faintly remember a silver award statue being turned into gold...or something of that sort...Ivan can u kindly help...or any of u...

aby
Activity Score 22
Graphic Designer
LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200
Advertising Agency
fractalrene's picture

This would be great if this was for the retouching boutique of the original one (since the lego ad won at Cannes), other than that... well... I'm not much into the borrowed interest thing.

fractalrene
Activity Score 1504
Copywriter
biabitch's picture

i love it! :)
and they should be recognized for their hand in these ads.

biabitch
Activity Score 298
saatchi
underground's picture

These are very poor. they could have used the idea to demonstrate something without ripping off other ads. Why would any consumer relate this to another ad unless it was placed in the same publication? I feel the idea is solid but they got lazy on the execution.

underground
Activity Score 41
Horizon.FCB Dubai
Garg0yle's picture

...because the target is the ad community... and not 'any' consumer. The idea: if you want your ads to WIN GOLD then come to us...

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

Garg0yle's picture

And Pray Tell... what's this laziness you refer to about the execution?

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

underground's picture

The Lego bricks look yellow, just ordinary Lego bricks. Whereas the other executions really look like gold.

underground
Activity Score 41
Horizon.FCB Dubai
aby's picture

Gud work...but I have a feeling of having seen the same concept some place else too...
cant really point out the ads but faintly remember a silver award statue being turned into gold...or something of that sort...Ivan can u kindly help...or any of u...

aby
Activity Score 22
Graphic Designer
Mandla N's picture

Better than the last one....great detailing!

Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

weneedabiggerlogo's picture

It seems remarkable to me that someone in the calibre of Farrokh Madon would pass a 'First Idea' of this nature. This is probably the most (over)used idea for ads that win at award shows. There must be a very very large amount of times this idea has been used for this very purpose. People get lazy yes we all know but for Mr. Madon to let go a chance of doing some great edgy work for procolour that's just really wierd. Furthermore procolor has played a major part in many a gold lion winning campaign but for them to settle for this for their own campaign is a little silly.

A couple of months ago there was a campaign on this site for a retouching studio which showed people turning their silver clios, pencils, lions etc into gold now if that was pretty basic (which it actually was) then this ranks waaaaaaaaay lower in my book.

weneedabiggerlogo
Activity Score 6
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