Door

Agency Network: 
Published/Aired: 
January 2012
Finish:  Door
Finish Print Ad -  Door

Description

Print advertisement created by Giacometti, Brazil for Finish, within the category: House, Garden.

Caption

40% OFF. Only your furniture won't like it.

Advertising Agency: Giacometti, Rio De Janeiro, Brazil
Creative Director: João Santos
Art Director: Mariana Moreira
Copywriter: Sávio Paixão
Illustrator: Studio Cayman
Photographer: Andre Nazareth
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Highest Rated

Wordfruit's picture

I think the idea might have potential, but probably too difficult to get from this pic.

Wordfruit
Activity Score 1023
morse's picture

I don't get it. What's with the furniture on the left?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The T.'s picture

seems that furniture (on the left) want to lock the door.

The T.
Activity Score 373
chicagohour's picture

I guess it means with such a heavy discount people will buy loads of great looking new furniture that will not be liked by the older ones...but i am lost..:)

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

kleenex's picture

Thus ad just stinks.

kleenex
Activity Score 58777
Web Designer/Developer
excel_in_word's picture

terrible execution

excel_in_word
Activity Score 8
Copywriter
Wordfruit's picture

I think the idea might have potential, but probably too difficult to get from this pic.

Wordfruit
Activity Score 1023
Hadrons's picture

With this discount people will buy much more than they can fit into their space.
But since when did Ivan decide to put Hard Sale ads here?!

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

purshotham's picture

what is the message...

purshotham
Activity Score 457
vlads's picture

the ugly furniture are hiding. because of 40%off. mmmm done pal.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

designzero68's picture

Idea is very good. But execution hard to get..

designzero68
Activity Score 74
Abhishek Parikh's picture

The personification is good. A good execution could have made it better.

Abhishek Parikh
Activity Score 568
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