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It’s harder on your own, Seesaw

Campaign
Agency Network: 
Published/Aired: 
June 2009
FindYourYang.com:  It’s harder on your own, Seesaw

Description

Teaming up makes it easier to break into advertising. Findyouryang.com is a place for young copywriters, art directors, photographers, designers and illustrators to find their creative soul-mate.

Print advertisement created by Ursa, Australia for FindYourYang.com, within the category: Professional Services.

Caption

findyouryang.com

Advertising Agency: Ursa, Sydney, Australia
Creative Director: Denis Mamo
Art Directors: Luke Martin, Kieran Antill, Nils Eberhardt
Copywriter: Alistair Geikie
Photographer: Andreas Bommert
Additional credits: Electric Art, Phoric
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Highest Rated

Blashyrkh's picture

I'm sorry but, finding Yang means finding your opposite, enemy, contrary?!!! As far as I know it is not "soul-mate". Something missed?

Blashyrkh
Activity Score 32890
Art Director
Muhammad Imran's picture

good concept! its little hard to understand especially when you don't know what the hell is yang!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

ivan's picture

Do you think there are creatives out there who don't know about Ying and Yang?

ivan
Activity Score 12
Creative Director at Ads of the World
Reality Check's picture

Ivan, it's amazing that whenever we readers see your comments, you're always smiling ;-)

Reality Check
Activity Score 2549
ivan's picture

I'm almost always smiling anyway, so it's pretty realistic. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

but, i feel it pretty 'plastic smile'..... :)

Guest
Muhammad Imran's picture

i didn't say that lol :)

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

would you hire a creative who doesn't know what Yang is?

I certailny would think he/she is just too ignorant for my agency.

Guest
Guest's picture

This campaign will be effective in china, taiwan and hong kong

Guest
SoCH_TO's picture

lovely Idea !!

Art Direction is good !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Javier Ramírez's picture

Sobre los otros comentarios, no creo que haya alguien que no sepa que es Ying, sobretodo si abajo dice Yang.
Creo que son bastante buenas las piezas. El recurso de las letras corporeas puede estar un poco gastado pero el que sean un disfraz, las vuelve graciosas.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

I get the finding your Yang part. But shouldn't there be more of a disparity between your yin and your yang? Seems like a missed opportunity.

Oh... and what the hell is this selling?

Guest
Blashyrkh's picture

I'm sorry but, finding Yang means finding your opposite, enemy, contrary?!!! As far as I know it is not "soul-mate". Something missed?

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

yes, you missed the real meaning of Yang.

Guest
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