Agency Network: 
Published/Aired: 
May 2012
Financial Times:  Seeing Stars
Financial Times Print Ad -  Seeing Stars

Description

To encourage American readers to take more of a global perspective, DDB UK have created a topical press advertisement for the Financial Times featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour.

Print advertisement created by DDB, United Kingdom for Financial Times, within the category: Media.

Caption

The Eurozone crisis. How hard will it hit America?
For a global perspective, subscribe at ft.com/subscribe

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Matt Lee, Pete Heyes
Art Directors: Aaron McGurk, Chris Lapham
Copywriters: Chris Lapham, Aaron McGurk
Design: Aaron McGurk
Account Team: Charlie Elliot, Flemming Lerche
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Highest Rated

killazol1's picture

peace all over the world

killazol1
Activity Score 354
chicagohour's picture

college work

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

BLOODY FOOL's picture

nothing great :(

BLOODY FOOL
Activity Score 199
iambusy's picture

agree with chcago

iambusy
Activity Score 2219
Copywriter |

busy.

bembridge's picture

Probably as others have suggested a bit obvious. But think will have stopping power in newspapers where it will run. I think the eye flow of messaging is terrible though as you get the key image then have to work all the way back to top right for the story/ selling message......

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

kleenex's picture

not bad, but not great at all.

kleenex
Activity Score 58777
Web Designer/Developer
simonsimmons's picture

God, the rubbish people write on here!

I bet none of you have ever produced or even know what a great ad is! This is classic DDB - simple, witty and has great standout.
A very good job, very well done.

@bembridge - you talk about eye flow of messaging, yet your website is one of the worst designed i've seen. The layout of it is abysmal!?!

Please think before you write and then sign off with your URL...

simonsimmons
Activity Score 13
Art Director
charithco's picture

if you try to come up with something would be better idea.. it work for me though

charithco
Activity Score 277
Art Director at Wunderman Doha |

----
www.charithdesign.com

killazol1's picture

peace all over the world

killazol1
Activity Score 354
arvin's picture

student work

arvin
Activity Score 341
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