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Essential, SWAT

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by DDB, United Kingdom for Financial Times, within the category: Media.

Caption

Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
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Guest's picture

Really nice looking ads but can't help wondering...is any tool a luxury? It's a tool.

Guest
lessismore's picture

i agree

lessismore
Activity Score 251
Graphic Designer
Guest's picture

Yes, some tools are a luxury. A pneumatic nail gun is a luxury compared to a traditional hammer and nail. Both get the same job done, one more easily than the other.

Guest
Guest's picture

Right. is any tool a luxury?

Guest
Dzsoi's picture

I agree, I thought it was mis-translation but this ad is from the UK. And I don't find the concept itself clever, deep or relevant enough for a product like Financial Times.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
L. Montandon's picture

So, now the special forces needs to use FT Subscriptions?
kkkkkk, i don't think so.

L. Montandon
Activity Score 13
Sushi lover's picture

where is the tool?

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

the policemen come from Pilipinas

Guest
Guest's picture

Really now, and where are you from?

Guest
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