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Essential, Paratrouper

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by DDB, United Kingdom for Financial Times, within the category: Media.

Caption

Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
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Highest Rated

michelangelo's picture

what the ????

michelangelo
Activity Score 660
Anonymous Author's picture

Yes. You'd better buy a parachute before going parachuting.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

How does this ad even make any sense? In all situations the missing "tool" is, in fact, the most important thing required. The whole concept is totally off.

Guest
michelangelo's picture

what the ????

michelangelo
Activity Score 660
jimkuz's picture

Love this - attention getting - thought provoking

jimkuz
Activity Score 412
Graphic Designer at Freelance
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