Silent movie

Agency Network: 
November 2008
Filigranes:  Silent movie


Print advertisement created by Air, Belgium for Filigranes, within the category: Retail Services.


Make your own movie: read a book.

Advertising Agency: Air, Brussels, Belgium
Creative Director: Véronique Sels
Art Directors: Sophie Norman, Nam Simonis, Anthony Hirschfeld
Copywriter: Véronique Sels
Photographer: Marc Paeps
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Guest commenter's picture

Photographer is Christophe Huet

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iT-iS-i's picture

Almost cool.

:: Choose your words wisely or I'll stab you with a point of view ::

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture

It would have been nice if the campaign used something other than four ads all about the same novel. I realize part of the campaign's concept is that "everyone sees it differently" when you read a book, but unless you view all four ads in rapid succession, as we do here, that point would be lost.

But it would be interesting to see what would happen if they took this approach and applied it to Anna Karenina. :)


No, I am not a media buyer.

corre's picture

I second that, it would have been nice if they used other books too. Actually it reminds me of an ad I saw here a few days ago that had a mini "guess the movie game" and Sean mentioned how these things make movie buffs tick. That's how I feel watching this series.

Activity Score 196
capywriter's picture

I agree. It's part of the concept to see different executions of the same book, but it also works when you would only see 1 of 4. I wonder what's more interesting: having different visualizations hoping that people see more than just 1, or visualizing different books (different genres) to persuade more/different people...?

Activity Score 5513
Copywriter at Freelance
STRTLRS's picture

Funny, this is very similar to what I pictured when reading the book.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

izmild's picture

How imaginative "make your own movie" by reading a book. The image is good and create something "under world of imagination". Read a book!

Activity Score 770
Associate creative director |


Guest commenter's picture

the photographer is marc paeps, the retoucher is christophe huet

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