Agency Network: 
Published/Aired: 
March 2011
Fighting 4 Fitness:  Gloves

Description

Print advertisement created by The Raft, United Kingdom for Fighting 4 Fitness, within the category: Professional Services.

Caption

Your biggest fight is changing the way you eat.

Advertising Agency: The Raft, Wilmslow, UK
Creative Director: Phil Howells
Art Director: Lee Potts
Copywriter: Richard Hague
Photographer: Simon Thompson
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Highest Rated

atb2005's picture

I think you will enjoy their website, Prof. Check it out at www.theraft.co.uk

atb2005
Activity Score 13547
Prof's picture

who are those ridiculous amateurs at the raft? couple of bad ad school students that decided to make an agency real quick before cannes? and all they can come up with and dare to post, is THIS?! dear lord, submerge!

Prof
Activity Score 1449
Copywriter |

Quite really.

atb2005's picture

I think you will enjoy their website, Prof. Check it out at www.theraft.co.uk

atb2005
Activity Score 13547
Glut's picture

I think, it´s a very interesting series. Not so arty but it´s good.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dollypoppin's picture

Agree! It's not that bad.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

TommyO's picture

Amusing, but not great.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Dharmesh aka danny's picture

Simple ad, but effective one. I don't understand why people cannot have faith upon freshers.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

adgoodie's picture

Ummmm I didn't know they eat with oven mits in the UK. This ad makes no sense. He's not even shown with a food item in this image. Technically, the copy should read: "Your biggest fight is changing the way you COOK."

adgoodie
Activity Score 198
Copywriter
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