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tantrik_indian's picture

So, what's real about this one?
~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

axelk's picture

funny :) not RSPCA funny but still good

Activity Score 286
andrej dwin's picture

totally wrong.
they wanted to be provocative, and they succeeded.
but that's it all.
a way better commercial about the same prejudice is here: http://adarena.blogspot.com/2007/08/czech-ads-bobika.html

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

ivan's picture

Haha! Very funny!! :D

Activity Score 12
Creative Director at Ads of the World
the-jury's picture

They dont want to be provactive!!! They want a award.
Juries like to vote in a humouristic ad when they have to spend the Cannes week in a dark room voting for tousands of bad ad's. I Like it, I like humour in ad's as in Life.

Julian's picture

This is not really a good ad for a chinese restaurant. It doesn't give a better value to the quality of the food, it doesn't talk about good service. It's just making fun of chinese people, in a cliché way.
You could've done better things for it, 'cause this way of making ads, has been seen and done a million times before.
Nice picture though.

Jet Propulsion Lab's picture

An ad for a Chinese restaurant with a Japanese name poking fun of Koreans...

Could you please make up your friggin' mind?

Jet Propulsion Lab
Activity Score 10679
Guest's picture

Chinese people also eat dog. See links:

(see 1.3 China)


Jet Propulsion Lab's picture

How stupid of me!
I completely forgot we had a resident dog food expert amongst us. I should've consulted you before I opened my big mouth...
Thanks for the links. That was both disgusting AND educational.

Jet Propulsion Lab
Activity Score 10679
Yusong's picture

I'd headbutt the creative teams in the Zidane style.

This ad is racist.

Davids's picture

I've read all the comments. Where's your sense of humour? I love it.

teenie's picture

It may be funny, but it doesn't work - unless it's an advertisement for the restaurant across the street from the Chinese place. Don't make people feel disgusted by the thought of what's in your food. How can that do anything ecxept backfre?

Activity Score 1894
Fk Mikenj's picture

neat package and photography

Fk Mikenj
Activity Score 197
Graphic Designer
Guest's picture

whats so funny about this?

wizzyfx's picture

Made my day!
Loved it.

Activity Score 33
Creative Director
panasit's picture

Come to our restaurant, Fifi is on the menu.
Hey, if this ad was aiming at the 0.0001% of the population will say "hey, let's go try that dog meat", I guess it's effective.

Activity Score 687

--good idea is enemy of great idea

Joe Harris's picture

mmmmm - hot dogs are delicious

Joe Harris
Activity Score 176
Creative Director |

If at first you dont succeed... don't try parachuting

Blahg's picture

I have a funny story. As a young kid growing up in Halifax there was a story on local television that a very popular local Chinese restaurant had been caught by the health department using seagulls instead of chicken in some of their dishes.

The local news interviewed the owner of a competing Chinese restaurant wherein after being told that the other restaurant has been "using seagull in their traditional dishes," the owner replied "our seagull dishes are much better."

That moment will live on as being one of the most disgusting and hilarious moments I can remember.

Activity Score 616
Righteousone's picture

yes, i saw it already on newcreatives and I didn't understand why it got a 'best of'.

ok, it's (relatively) funny, but sending a good message for your brand is more important than being funny (imho)

I guess that's the way it goes now: to win awards, creatives start loosing their main objective, namely PROMOTING a brand.

Activity Score 779
Copywriter at freelance for different agencies
Guest's picture

Hello! Good Site! Thanks you! caxibuksrj

Blahg's picture

This is how the spam bots calibrate.

Activity Score 616
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