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ivan's picture

Not the first time the original classic ad was reinterpreted:

Creative Director at Ads of the World
RobMc's picture

Is that what the ad is trying to say though? that sharpie is there when you concept? an ad aimed at creatives? ehhh.

Activity Score 243
Art Director
Username's picture

so.. normal people would care and undestand??

Activity Score 153
Copywriter at DDB Mx
justpassingby's picture

if this ran in an advertising magazine it would make sense.

Good ideas are permanent. I think its a good thought, the artdirection isnt bad either.

Activity Score 1368
freshman's picture

Tell me you are joking, right? How come it's a good thought, if the normal audience couldn't understand what this ad is about? Why make an ad only for advertising people?

Activity Score 126
Art Director
justpassingby's picture

if you read what i said you would understand, i said if it ran just for the advertising industry it would make sense.

Imagine this ad in Lürzers or Campaign or maybe a National Egyptian advertising magazine, wouldnt it make sense there? who reads those crappy magazines except creatives in advertising?

If this ad was real which i doubt very much, the brief would have been something like this:

The brief: Create a print ad for our permananet pens that would attract artists & creatives.
SMP: Permanent pens, ink that never fades.
Target audience: Purely people in advertising
Media: one page ad in Egyptian Campaign Magazine

Activity Score 1368
nizarts's picture

just for advertising people!!
Please don't do this again JWT Cairo.. guys you are Much better than that .. (Pharaoh)

Activity Score 18
Art Director
addyong's picture


Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

freshman's picture

I misunderstood your comment justpassingby therefore I agree with your comment. However like you said if this ad was targeting purely people in advertising area still too much area that missed in this idea.

Activity Score 126
Art Director
Minimum's picture

What you people all seem to forget is that alot of ads made nowadays are directed towards the award shows. Alot of bureaus make the choice of doing an 'award-ad'. This is a good one. Indeed the regular public would not get this. But it is not aimed towards that public.

How many housewives or carpenters use a sharper marker pen designed for creatives?

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

lekan lawal's picture

hi justpassingby, how much were you given to promote this crap, even a maze is easier to understand than this, do you always give your audience headache? i work with JWT Lagos and we dont do stuffs like this!

lekan lawal
Activity Score 6
Joe Harris's picture

hahaha - that's probably why we dont see your names at Cannes.

Joe Harris
Activity Score 176
Creative Director |

If at first you dont succeed... don't try parachuting

justpassingby's picture

show us what JWT Nigeria does? im iterested and if i like something of yours you dont need to pay me to compliment it

Activity Score 1368
ohingpong's picture

omg. dont play anymore on those cliche. Its not clever nor witty

Activity Score 6
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