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Mask, 2

Campaign
Agency Network: 
Published/Aired: 
May 2010
FID:  Mask, 2

Description

Print advertisement created by Armando Testa, Italy for FID, within the category: Health.

Caption

Diabetes robs children.

Advertising Agency: Armando Testa, Milan, Italy
Creative Executive Director: Michele Mariani
Art Director: Angelo Ratti
Copywriter: Gian Armando Testa
Photographer: Winkler e Noah
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Hammad S's picture

Diabetes robs children of their youth? Or their young facial looks... I really dislike that font choice....

Hammad S
Activity Score 484
createwitty's picture

the idea seems relevant only wen u read the fineprint/copy at the bottom...nd the headline shud hav read 'Diabetes robs childhood'..it wud hav made more sense...

createwitty
Activity Score 204
ace85le's picture

Mediocre concept.

ace85le
Activity Score 3935
Marketing Manager |

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Molecule's picture

I think it works

Molecule
Activity Score 435
Copywriter
Mr. ok's picture

ok

Mr. ok
Activity Score 37
Art Director
uffuff's picture

naaaa.. Negativo.

uffuff
Activity Score 3
notcreative's picture

I like the font, it's comic books approach like the mask - good guys and bad. do not forget, that children see adds too and also they can read

notcreative
Activity Score 6
Copywriter
joelapompe's picture
joelapompe
Activity Score 3940
MarioLuigi Bros's picture

Copioni!!!!!

MarioLuigi Bros
Activity Score 203
Luikah's picture

I don`t like the font.

Then i don`t like the copy- it robs them of what exactly? If their childhood, then he wouldn`t be drawing. If only of their looks, that is too superficial thinking.

The art direction is totally creepy.

All in all, i don`t like it.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
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