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TV

Campaign
Agency Network: 
Published/Aired: 
October 2014
Fiat:  TV

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

When you spend to fix your car, you don't spend on yourself.

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Directors: Marcelo Reis, Márcio Juniot, Pedro Utzeri
Art Directors: Luis Paulo Gatti, Rafa Oliveira, Vitor Menezes
Copywriter: Lucas Arantes
Illustrator: Flávio Callegaro / Big Studios
Post Production: Fuze Image
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Highest Rated

@minas_mars's picture

Had no clue it was a tv. Fail.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

elmarianchi's picture

attempt appreciated

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Dzsoi's picture

Really like the idea, expresses very simply what happens when you break your car.
But I couldn't recognise the TV for the first time, it looks like a metal plate attached to the bin.
Art direction is too subtle.

Dzsoi
Activity Score 8609
Copywriter
damnson's picture

I like this series. They found a cool little insight, and used it well.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I like the idea.

kleenex
Activity Score 57465
Web Designer/Developer
CrackerJackFlash's picture

Wouldn't have guessed that was a TV, without the title.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

ttt's picture

Cool.

ttt
Activity Score 252
Creative Director |

...

Caio89's picture

I cant see a tv in there, looks like metal plate.

Caio89
Activity Score 517
Copywriter
@minas_mars's picture

Had no clue it was a tv. Fail.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

khalsain's picture

tv???where?

khalsain
Activity Score 264
ad agency
Arkadiusz's picture

Actually it is a bit too hard to see the TV (the other ads in the series are clearer).
But overall, well chosen insight = good campaign.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
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