Advertisement

The earthliner, 2

Campaign
Agency Network: 
Published/Aired: 
June 2012
Fiat:  The earthliner, 2

Description

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were

Print advertisement created by Leo Burnett, Poland for FIAT, within the category: Automotive.

Caption

Freemont. The earthliner.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz
Log in or register to post comments
AdBuzzer's picture

It's not bad, but two lines of some good copy to provide the reason-to-believe would certainly enhance this idea.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

AdBuzzer's picture

BTW, it really strikes me why ad agencies are so scared to write a longer copy nowadays (and I don't mean three paragraphs)?? As a potential consumer I would really like to know why they compare this car to an airliner and this ad gives me no clue.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Roger Keynes's picture

A twist on an existing idea, yes... but I don't mind this.
And for me, as a writer, I like to see a brand has the confidence NOT to move straight into the 'sell' in the branding ads.
The simpler the better. And 'Earthliner' says what it needs to say nicely.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

pierrelastname's picture

very bad

pierrelastname
Activity Score 2869
Copywriter
dnyanesh's picture

Heavy pollution car....................

dnyanesh
Activity Score 115
Art Director at Pune
Siddarth Basavaraj's picture

OOPS! SMOKE-LINER?? NO

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Iain H's picture

Rubbish! Destroy crops. Destroy the environment with a car that guzzles as much petrol as a jet. I despair.

Iain H
Activity Score 15
Creative Director at Freelance
Roger Keynes's picture

what the fuck... it must be an election year in here. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

phillsucks's picture

Giving 8, because I own this car and I love it.

phillsucks
Activity Score 131
Art Director at Duelo
Roger Keynes's picture

Any jet trail ideas used on land before, J-man? :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

huo's picture

good

huo
Activity Score 38
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement