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Stay away from mechanics, 2

Campaign
Published/Aired: 
May 2015
Fiat:  Stay away from mechanics, 2

Description

Print advertisement created by Miami Ad School, Brazil for FIAT, within the category: Automotive.

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Highest Rated

kleenex's picture

I agree.

kleenex
Activity Score 58797
Web Designer/Developer
halaby87's picture

Ok nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

T.'s picture

Could've worked better if you didn't have to explain the mechanics bit. This could mean the visual is a little too complicated to carry the idea across immediately. These ideas work better if we just say... now with rear-view cam... and the visual says the rest without having to re-explain it in the headline.

T.
Activity Score 1110

What's your ad telling the consumer?

damnson's picture

How forced.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

khalsain's picture

hmmm, interesting !!!

khalsain
Activity Score 264
ad agency
kleenex's picture

I agree.

kleenex
Activity Score 58797
Web Designer/Developer
bobafett's picture

Forced

bobafett
Activity Score 2322
Chief Creative Officer
joelapompe's picture

make the product bigger

joelapompe
Activity Score 3964
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