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SMS, Truck

Campaign
Agency Network: 
Published/Aired: 
March 2010
Fiat:  SMS, Truck

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

Let's have dinner tonight?
Miss U!
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
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Highest Rated

Billoughsby's picture

They had the idea and the form to pull it off. A little cerebral as things such as this go -- no gut punch. Like.

Billoughsby
Activity Score 5154
Art Director |

That's it.

silvi's picture

don´t seems a car crash to me. Idea is good. Execution is weak

silvi
Activity Score 4170
Copywriter
dadada's picture

i don't see any idea

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Marlus Lau's picture

It's good to me. The idea and execution is very cool. Well done!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Billoughsby's picture

They had the idea and the form to pull it off. A little cerebral as things such as this go -- no gut punch. Like.

Billoughsby
Activity Score 5154
Art Director |

That's it.

gbl's picture

Love this shit. What a great campaign!

gbl
Activity Score 451
Copy
Hiperion's picture

Not work for me

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
LeeHarvey's picture

Nice campaign, and this one is the best. The one with the cow is silly.

LeeHarvey
Activity Score 3045
Creative Director
Dzsoi's picture

Could someone be so kind to unpack the exact idea?

Dzsoi
Activity Score 8611
Copywriter
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