Serial killer

Campaign
Agency Network: 
Published/Aired: 
February 2012
Fiat:  Serial killer

Description

Print advertisement created by Leo Burnett, Spain for FIAT, within the category: Automotive.

Caption

Fun going there. Fun coming back.

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez
Illustrator: Freeuno, B-ita
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gómez-Escolar
Account Executive: Jaime Blanco
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Ordozgoiti's picture

Geniales.

Ordozgoiti
Activity Score 233
Art Director at Leo Burnett Iberia
fcostausb's picture

Duca, Leo Iberia. Congrat.

fcostausb
Activity Score 171
Art Director
abake's picture

Nice, simple idea and execution. Love the art.

abake
Activity Score 1214
RMG Connect Colombia
Noosphere's picture

Not a great USP, but I think it has been nicely executed. I have some doubts about how well the illustrations fit together with the picture's of the logo and the car at the bottom. An illustrated version of the logo to fit the style would have made the different parts of the ad feel more coherent.

Noosphere
Activity Score 40
Copywriter at UK
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