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Palindromes, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009
Fiat:  Palindromes, 3

Description

Print advertisement created by Leo Burnett, Italy for FIAT, within the category: Automotive.

Caption

Going forward or backward, it's all the same. Fiat Linea with parking sensor.

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil
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Highest Rated

Guest's picture

I think it would have been better if it just said "Red Rum" and then the line.

Of course, I also like headcheese.

Guest
Blashyrkh's picture

"Parking sensor" and a "murder". Good combination to scary people.

Blashyrkh
Activity Score 32890
Art Director
Klidesign's picture

Interesting. I like the palindrome thing...if only it had something to do with the actual product, would be nicer.

They still do work, though.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

I think it would have been better if it just said "Red Rum" and then the line.

Of course, I also like headcheese.

Guest
Guest's picture

amazing. how did you guys come up with that???? question. you published this ad in brazil? in english??

Guest
Guest's picture

I bet there is a computer program that does this for you. Which makes this less impressive.
But if not, i'm impressed.
Good idea.

How about Honda "CIVIC - RACECAR" :)))

Guest
Guest's picture

Palindrome generator program. They are all over the internet.
But these guys came up with the idea of doing this so good for them.
its a cool idea.

Guest
dsklan's picture

alcohol and automotive - a good combination!

dsklan
Activity Score 1926
Art Director at homeshop
Chori Arg's picture

i don't get it

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Klidesign's picture

You see, anyway you read it, it's the same. Right to left and left to right.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

Why it isn't in protuguese if it is from brazil?

Guest
everartz's picture

brazalian advertising..
brazilian thrash metal
brazilian football... thumbs up!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

reactor's picture

As a campaign it works.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

tirthomitro's picture

Hats off,
LB!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

bhatnaturally's picture

Excellent idea. The visual idea of steering wheel at the back (done in another Volkswagen ad) meets its match in words.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

RAM KATE's picture

it is an excellent use of palindrome to go forward and backward. Good take

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

Guest's picture

A toyota's a toyota.
Do you like my palandrome?

Guest
Klidesign's picture

Great! That would work so much better on these...

> A toyota's a toyota. any way you drive it! < or something to that effect...

Nice, guest!

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

A well known palindrome. It is for instance seen in the song Bob by Weird Al on Youtube. Recommended.

Guest
Marlus Lau's picture

Hats off!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Birol Ecevit's picture

is there anyone to tell me this ad ? i dont understand

Birol Ecevit
Activity Score 41
Client Servicing at Project House HAVAS Worldwide
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