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Mud

Campaign
Agency Network: 
Published/Aired: 
November 2008
Fiat:  Mud
FIAT Print Ad -  Mud

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Argentina for FIAT, within the category: Automotive.

Caption

Not even the best effort of mud can stop it.

Advertising Agency: Leo Burnett Argentina
Copywriter: Dauquen Chabeldin
Art Director: Diego Salas
Creative Directors: Sebastian Olivieri, Pablo Capara
Photographer: Martin Sigal
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Highest Rated

Guest commenter's picture

dont buy FIAT it kills children!!!!

Guest commenter
Scam Detector's picture

So you just kill children made out of mud because the breaks are so bad you can't stop?

So far fetched this campaign.

Scam Detector
Activity Score 1048
General Manager
Javier Ramírez's picture

No son niños, son un engaño, una treta del barro para detenerlo.
Duh!

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

washiam's picture

yeap,this visual is cool,but i dont like

washiam
Activity Score 443
Art Director
Guest commenter's picture

The other one with the police officer is okay, but this one is not. It gives the impression that it's okay to run over the children.

Guest commenter
Guest commenter's picture

excellent concept "non-stop" it has all the elements to complement that theme

Guest commenter
ackattak's picture

Die mud babies! Die!

ackattak
Activity Score 396
Copywriter
corporal_hicks's picture

The other one is cool, didn't buy this one.

corporal_hicks
Activity Score 365
Art Director
bvital's picture

giving wrong message

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Renan Correa's picture

Poor children, great campain.
-------------------------
www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

Lip's picture

muy bueno el concepto.

www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
Guest commenter's picture

dont buy FIAT it kills children!!!!

Guest commenter
Zer0's picture

dont buy FIAT it kills children!!!!

Zer0
kurtberengeiger's picture

I'm sorry but these are just too contrived for my taste.

kurtberengeiger
Activity Score 7327
Copywriter
Guest commenter's picture

killers!

Guest commenter
troika02's picture

after all that mud, the vehicle stays clean, very believable.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
brc912's picture

bad message with running over the kids... Could have used different barriers (Such as construction barrels/cones, or road blocks made of mud as one option).

brc912
Activity Score 105
Graphic Designer
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