Also From This Campaign 6
Description
Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.
Caption
If you want your last words to be the same as Madre Teresa's, simply text "Jesus, I love you. Jesus, I love you" while you drive.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima
Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima
Nov 21, 2011 - 14:10mitali prasad
actually...i really didn't get the campaign..can someone explain?
General Manager
Nov 21, 2011 - 15:20andylefty
If you text while driving, you'll crash and die.
Graphic Designer at Central Saint Martins College of Art and Design
Nov 21, 2011 - 20:51jponino
seriously? the last words of famous people death, you don't get it ?
( i mean, for madre theresa okay, but for cesar at least ! come on ! )
Copywriter at ISCOM, copywriter and art director
Nov 22, 2011 - 14:26mitali prasad
yeah...i got it now...but i didn't like it one bit..they are making sound like a joke,,,,really..it's a serious thing,.,!
General Manager
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