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Mother Teresa

Campaign
Agency Network: 
Published/Aired: 
November 2011
Fiat:  Mother Teresa

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

If you want your last words to be the same as Madre Teresa's, simply text "Jesus, I love you. Jesus, I love you" while you drive.

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mitali prasad's picture

actually...i really didn't get the campaign..can someone explain?

mitali prasad
Activity Score 458
General Manager
andylefty's picture

If you text while driving, you'll crash and die.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jponino's picture

seriously? the last words of famous people death, you don't get it ?
( i mean, for madre theresa okay, but for cesar at least ! come on ! )

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
MicheleVirgilio's picture

Good campaign. Not the best but nice.

MicheleVirgilio
Activity Score 2617
mitali prasad's picture

yeah...i got it now...but i didn't like it one bit..they are making sound like a joke,,,,really..it's a serious thing,.,!

mitali prasad
Activity Score 458
General Manager
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