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Martin Luther King

Campaign
Agency Network: 
Published/Aired: 
November 2011
Fiat:  Martin Luther King

Description

Print advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Caption

If you want your last words to be the same as Martin Luther King's simply text "Make sure to play 'precious lord, take my hand.' Play it real pretty. For me" while you drive.

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Highest Rated

LittleJoe's picture

this campaign is terrible... it seems that all this people died in a stupid way, like typing while driving...

LittleJoe
Activity Score 345
Graphic Designer at Torino
andylefty's picture

Really not working. It's making light of something so serious.

It should make you think, not giggle.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
LittleJoe's picture

this campaign is terrible... it seems that all this people died in a stupid way, like typing while driving...

LittleJoe
Activity Score 345
Graphic Designer at Torino
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